What is SPM?

SPM is “the practice of managing the effectiveness of sales-related business
activities and processes related to incentive compensation to a common set of
customer and revenue goals and objectives.” – Ventana Research

SPM technology helps to enable each component of the Sales Compensation Program

  • An articulated set of compensation management priorities Sales Performance Management
  • Formally defined set of steps, deliverables, and dependencies for each phase of the plan design process
  • Tools and data that can be leveraged throughout the compensation management process


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